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FutureofWorking.com | Career Advice for the Future When giving a speech or presentation, how you start can make or break you. You want the beginning to be strong and instantly pull your audience in so that you have their full attention from the get-go. Here are 25 effective ways to start a speech or presentation. 1. The Common Ground Open Opening with a real life experience, goal or interest is a great way to grab the attention of the audience to show them that they can gain something by listening to you. By establishing common ground with the audience, especially if it is done with humility and grace, you put yourself on the same level as your audience. If you are an elderly CEO of a company and you discuss finances with a group of younger entry-level employees, you have to share your own business experiences when you were younger so that the audience will better understand your message. 2. Ask a Question If you want to make your audience think right away, ask them a question to start your speech. Ask either a rhetorical or literal question. Whether or not an answer to that question is called for, when people are posed with a question that matters to them, they will intuitively answer. When you ask a question, raise your hand to indicate what you want the audience to do. After asking a question like "How many people here are self-employed?", see if any audience members raise their hands. Take advantage of this engagement by getting into the heart of your speech. 3. Quote Sometimes it is as easy as opening with a relevant quote. You can set the tone for the rest of your speech if you have a quote that is memorable. You should keep in mind that whoever you quote has to be well known by the audience because if it is someone like your next-door neighbor, the quote will fall flat with everyone. If you are discussing topics related to politics, for example, it is wise to quote a former United States President. "If there is anything that a man can do well, I say let him do it. Give him a chance." -Abraham Lincoln 4. The Contrast Open If speeches feel like boxing matches to you, this type of opening would often be used. Showcase the difference between diametrically opposed concepts, positions, ideas or words, and the end result will be that some audience members will feel persuaded to change their perspective or embrace something new. There are always two sides to every story, and both sides have to be equally presented. What are the differences between a need and a want? Obstacles and opportunities? Problems and solutions? Highlighting the differences will get audiences to understand the points you are trying to make. 5. Tell a Story Before making the key points of your speech, telling a story to start can draw your audience in. Some of the most powerful words that can immediately grab the attention of the audience would be "Once upon a time" because regardless of age people will love stories of any kind. When you start your speech with a line like "Once upon a time", the audience will know that a story is coming. People will immediately calm down, become quiet, and listen to what you have to say. Whether it is fiction or non-fiction, telling a story will resonate with audience members. 6. Imagining Something If you want people to go on a unique journey with you, encourage them to imagine certain scenarios. For example, if you are working for a non-profit organization that brings water to people who lack the resources to get water, a good opener would be something like "Imagine being thirsty all the time, but never having anything to drink." By having them imagine scenarios like that, you make the audience a part of your presentation. They can actively empathize and engage with the content of your speech because they actually put themselves into that setting. 7. Humor Though this should never be forced onto the audience, when properly implemented you will put a lot of smiles on the faces of those you speak to. Being funny during a speech can be very difficult, but it is a way to give yourself relief as a public speaker. Telling jokes in your opening is a sign to the audience that you don't take yourself too seriously, and that they can relate to you in some way. One witty opener would be "If you can hear me, please start clapping as to confuse those that cannot make out what I am saying." 8. "This Day In History" Open One main reason why audiences gather to listen to speeches is that they can learn something. If you start your speech with a historical fact, the audience will immediately pay attention. For example, if the day of your speech falls on March 5, you would open your speech with "On this day, March 5, 1963: the Hula Hoop, a hip-swiveling toy that became a huge fad across America when it was first marketed by Wham-O in 1958, is patented by the company's co-founder, Arthur "Spud" Melin. An estimated 25 million Hula Hoops were sold in its first four months of production alone." 9. Thank the Organizers and Audience If you want to stick to the basics of public speaking, simply mention the people who made it possible for you to have a presentation. Thanking the event organizers and the audience compliments them, makes them feel proud and happy about your presence, and strongly connects you to the audience. Refer to the person who introduced you to one or more of the senior people in the organization in the audience, and compliment that person as a showing of respect. Be humble and genuine in your positive comments toward the organization. 10. Positive Statement Staying positive throughout a speech can be challenging, but it will become easier if you start your speech with a positive statement. You can begin by telling the audience how much they will like and appreciate what you have to say. For example, you could say something like "You're really going to enjoy the time we spend together today. I'm going to share with you some of the most thought-provoking ideas my company has ever made." The upbeat tone of this opening is enough to make the audience invested in whatever follows. 11. The Skeptical Audience Open A doubting audience is a difficult audience to handle. From the start, they may not trust your ideas or they could be against what you are proposing. Whether they were disappointed in the past or if they are simply stuck in their ways, they will put up a brick wall in front of you. The more hostile the crowd, the faster you must address the gap. Blending your goals and the needs of the audience requires a careful combination of anticipating the major objections, avoiding defensiveness, acknowledging the obvious truths early, and understanding the divided loyalties between the intractable, the undecided, and the supportive. Identify which of those must hear your message and adjust accordingly. 12. The Puzzle Open Brain teasers and mind puzzles tend to capture the attention of audiences that like to be given mental exercises. As the audience tries to figure out what it will take to solve them, they become highly engaged with the practice. Capitalize on this behavior by proposing a riddle, asking a puzzling question that you promise to reveal in the end, and suggesting that the audience complete a mathematical equation and promising to give the answer context as you go along during the speech. Alternatively, reveal one puzzle piece after another throughout the course of your speech to help your audience find the right solution. 13. Refer to Current Events Bringing documentation of something that is currently relevant to the public will help you to illustrate your point the way you want to. Use a current event story that is on the front page of your local newspaper to transition into your subject, and hold it up as you refer to it in your introduction. This serves as a visual image to the audience that they will keep in their minds as they see you hold up this documentation. When they hear you recite or read a key point of the news story, they will carefully pay attention to you. 14. Refer to a Recent Conversation One way to keep the topic you wish to talk about relevant to the audience is to refer to a recent conversation you had with someone attending this public speaking event. Hours or minutes before you get on stage to address the audience, you could be engaging in a thought-provoking conversation with someone in a lobby, and that person might tell you that this is one of the best times to be working in a specific industry. It is likely that many audience members will share the same view as that person, so when you mention this conversation in your introduction they will have something to relate to. 15. The Activity Open An active audience is one that will be more likely to keep listening to you after you finish your introduction. Keeping an audience preoccupied with an activity works well during training sessions and workshops when you are trying to teach a specific skill. Engaging in activity right from the start allows the audience to recognize the benefits of listening to your message. The activity has to be fun but also challenging enough. If they quickly get through it they will spend the rest of the workshop sitting in their chairs doing nothing. 16. The Study Hall Open If you are someone who loves using data-heavy charts and graphs to illustrate your points, you have to be careful about how you present your data to the audience. While they want to be informed, people in the audience also don't want to be bombarded with too much information all at once. Establishing a school setting and distributing paper handouts of data to your audience to begin your session helps them to follow along. Ask them to read the charts and graphs, and following their review you are well on your way to making your key points. 17. The PowerPoint Open When PowerPoint technology is used correctly it is a highly effective tool for the audience. Otherwise, it immediately makes your presentation feel boring. Slides that are overly literal will fall flat, but conceptual and eye-catching images give strength to your words. Pick captivating and intriguing images. If you present a talk on how to make ice cream, you could begin with a slide that shows the finished product of your ice cream brand. Describe the process of making ice cream in your introduction, and as you proceed you show slides in reverse, moving from final product to the very beginning. Along the way, you guide the viewer through each step. 18. The Audio Clip Open Your voice remains front and center for your talk, but additional sounds can bring more clarity to your message. Your words will be given more meaning with the help of a short audio clip as it makes your message more memorable. If you are teaching a music school, you can include two brief audio excerpts, a before and after of student instruction. Though your words do matter, these clips can have a better impact in persuading students to join your school. Audio testimonies, song recordings, oral accounts, and speech snippets all make for good audio clips. 19. Silence A subtle pause of silence, even if it extends to only 10 seconds, gives your audience enough time to sit and quiet down. Most audiences expect a speaker to begin right away. If you want to get the attention of an audience, taking that extra pause will help your cause. People will start wondering why you are being so quiet as they gather around, and when you break your silence and start speaking you can use that pause to illustrate a key point. Sometimes the main challenge in public speaking events is to get the audience into a silent state. 20. The Challenge Open Audiences want to be challenged and motivated to contribute to something they feel passionate about. Open your speech with a challenge if you are looking to increase sales, raising money for a project, asking for volunteers, or wanting legislative change. It isn't just about buying into your message but also taking the actions to manifest it. Start your speech with something like this: "Leaders see possibilities where followers see obstacles. I am here today to call for leaders to encourage those who are unsure about the project to look past the stumbling blocks we face in the development of this local park and consider giving citizens a better environment." 21. Multiple Choice Test Presenting your own multiple-choice test can draw your audience to your topic, and this approach is tailor-made for a talk with multiple perspectives about an issue or different solutions to the same problem. An example of this open would be to say the following: "As a company, we have several routes we can take regarding growth and increased sales. We could a) buy smaller companies to diversify our portfolio of services, b) move resources to focus on only a few, or c) we could opt to franchise. After we evaluate these options together, I will offer the option that I think is the way for us to go." 22. The Mystery Open The odds are likely that your audience loves to solve mysteries. Whether they are read in books or watched on television, mysteries grab the attention of people simply because of the uncertainty that is wrapped around them. When using this open present some clues on stage, regardless of which side of the argument they lean towards. Remind the audience of these clues throughout the speech and encourage them to come up with their own conclusions before revealing how your mystery gets solved. 23. Have Audience Members Talk to Each Other All audiences will be sitting close together in a setting where they will be visible in front of you, so you might as well take advantage of this. Encourage people to talk to others that are sitting next to them, and specifically to let them know what they would like to learn from your speech. Encourage your audience to discuss with each other any particular points. Any commands or show of leadership on your part will easily influence the audience, as long as you do it with confidence. 24. Bring Up Statistics Even if you don't bring any charts or graphs to illustrate your points, simply mentioning important statistics will resonate with the audience to get your message across the right way. Statistics have the potential to trigger the emotional appeal of the audience. One example of presenting statistics in your open would be something like: "In 2019 there were 152,000 homeless people roaming the streets in California. By 2025 that number is expected to nearly double." This kind of open highlights the need to address the problem of homelessness because the statistic is powerful, personalized and surprising. 25. The Unexpected Definition Open Dictionaries are obviously accurate, but there are times when words gain more power when they are redefined. If you are a valedictorian and you want to share how much your fellow students mean to you, the open can go like this: "The dictionary defines classmate as a member of your class, but my definition for you all is much broader than that. We were friends, teammates, and mentors. As worthy opponents, we challenged each other on the field and in the classroom. And, we now can define ourselves as fellow graduates." Conclusion How you start your presentation will depend on what kind of presentation you are giving, and what tone you want to set for your audience. Regardless of which you choose to begin with, incorporating one of these strong tools into your speech ensures that your presentation is a success from the very start.
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Well, let’s first look at my first marketing blog, Quick Sprout. Short articles don’t rank well With Quick Sprout, it started off just like any normal blog. I would write 500 to 1,000-word blog posts and Google loved me. Just look at my traffic during January 2011. As you can see, I had a whopping 67,038 unique visitors. That’s not too bad. Even with the content being short, it did fairly well on Google over the years. But over time, more marketing blogs started to pop up, competition increased, and I had no choice but to write more detailed content. I started writing posts that were anywhere from 1,000 to a few thousand words. When I started to do that, I was able to rapidly grow my traffic from 67,038 to 115,759 in one year. That’s a 72.67% increase in traffic in just 1 year. It was one of my best years, and all I had to do was write longer content. So naturally, I kept up with the trend and continually focused on longer content. But as the competition kept increasing, my traffic started to stagnate, even though I was producing in-depth content. Here are my traffic stats for November 2012 on Quick Sprout. I understand that Thanksgiving takes place in November, hence traffic wasn’t as high as it could be. But still, there really wasn’t any growth from January to November of 2012. In other words, writing in-depth content that was a few thousand words max wasn’t working out. So what next? Well, my traffic had plateaued. I had to figure something else out. Writing longer, more in-depth content had helped me before… so I thought, why not try the 10x formula. I decided to create content 10 times longer, better, and more in-depth than everyone else. I was going to the extreme because I knew it would reduce the chance of others copying me. Plus, I was hoping that you would love it as a reader. So, on January 24, 2013, I released my first in-depth guide. It was called The Advanced Guide to SEO. It was so in-depth that it could have been a book. Literally! Heck, some say it was even better than a book as I paid someone for custom illustration work. Now let’s look at the traffic stats for January 2013 when I published the guide. As you can see my traffic really started to climb again. I went from 112,681 visitors in November to 244,923 visitors in January. Within 2 months I grew my traffic by 117%. That’s crazy!!!! The only difference: I was creating content that was so in-depth that no one else dared to copy to me (at that time). Sure, some tried and a few were able to create some great content, but it wasn’t like hundreds of competing in-depth guides were coming out each year. Not even close! Now, when I published the guide I broke it down into multiple chapters like a book because when I tested out making it one long page, it loaded so slow that the user experience was terrible. Nonetheless, the strategy was effective. So what did I do next? I created 12 in-depth guides I partnered up with other marketers and created over 280,000 words of marketing content. I picked every major subject… from online marketing to landing pages to growth hacking. I did whatever I could to generate the most traffic within the digital marketing space. It took a lot of time and money to create all 12 of these guides, but it was worth it. By January of 2014, my traffic had reached all-time highs. I was generating 378,434 visitors a month. That’s a lot for a personal blog on marketing. Heck, that’s a lot for any blog. In other words, writing 10x content that was super in-depth worked really well. Even when I stopped producing guides, my traffic, continually rose. Here’s my traffic in January 2015: And here’s January 2016 for Quick Sprout: But over time something happened. My traffic didn’t keep growing. And it didn’t stay flat either… it started to drop. In 2017, my traffic dropped for the first time. It went from 518,068 monthly visitors to 451,485. It wasn’t a huge drop, but it was a drop. And in 2018 my traffic dropped even more: I saw a huge drop in 2018. Traffic went down to just 297,251 monthly visitors. And sure, part of that is because I shifted my focus to NeilPatel.com, which has become the main place I blog now. But it’s largely that I learned something new when building up NeilPatel.com. Longer isn’t always better Similar to Quick Sprout, I have in-depth guides on NeilPatel.com. I have guides on online marketing, SEO, Google ads, Facebook ads, and the list goes on and on. If you happened to click on any of the guides above you’ll notice that they are drastically different than the ones on Quick Sprout. Here are the main differences: No fancy design – I found with the Quick Sprout experience, people love the fancy designs, but over time content gets old and outdated. To update content when there are so many custom illustrations is tough, which means you probably won’t update it as often as you should. This causes traffic to go down over time because people want to read up-to-date and relevant information. Shorter and to the point – I’ve found that you don’t need super in-depth content. The guides on NeilPatel.com rank in similar positions on Google and cap out at around 10,000 words. They are still in-depth, but I found that after 10,000 or so words there are diminishing returns. Now let’s look at the stats. Here’s the traffic to the advanced SEO guide on Quick Sprout over the last 30 days: Over 7,842 unique pageviews. There are tons of chapters and as you can see people are going through all of them. And now let’s look at the NeilPatel.com SEO guide: I spent a lot less time, energy, and money creating the guide on NeilPatel.com, yet it receives 17,442 unique pageviews per month, which is more than the Quick Sprout guide. That’s a 122% difference! But how is that possible? I know what you are thinking. Google wants people to create higher quality content that benefits people. So how is it that the NeilPatel.com one ranks higher. Is it because of backlinks? Well, the guide on Quick Sprout has 850 referring domains: And the NeilPatel.com has 831 referring domains: Plus, they have similar URL ratings and domain ratings according to Ahrefs so that can’t be it. So, what gives? Google is a machine. It doesn’t think with emotions, it uses logic. While we as a user look at the guide on Quick Sprout and think that it looks better and is more in-depth, Google focuses on the facts. See, Google doesn’t determine if one article is better than another by asking people for their opinion. Instead, they look at the data. For example, they can look at the following metrics: Time on site – which content piece has a better time on site? Bounce rate – which content piece has the lowest bounce rate? Back button – does the article solve all of the visitors’ questions and concerns? So much so they visitor doesn’t have to hit the back button and go back to Google to find another web page? And those are just a few things that Google looks at from their 200+ ranking factors. Because of this, I took a different approach to NeilPatel.com, which is why my traffic has continually gone up over time. Instead of using opinion and spending tons of energy creating content that I think is amazing, I decided to let Google guide me. With NeilPatel.com, my articles range from 2,000 to 3,000 words. I’ve tried articles with 5,000+ words, but there is no guarantee that the more in-depth content will generate more traffic or that users will love it. Now to clarify, I’m not trying to be lazy. Instead, I’m trying to create amazing content while being short and to the point. I want to be efficient with both my time and your time while still delivering immense value. Here’s the process I use to ensure I am not writing tons of content that people don’t want to read. Be data driven Because there is no guarantee that an article or blog post will do well, I focus on writing amazing content that is 2,000 to 3,000-words long. I stick within that region because it is short enough where you will read it and long enough that I can go in-depth enough to provide value. Once I release a handful of articles, I then look to see which ones you prefer based on social shares and search traffic. Now that I have a list of articles that are doing somewhat well, I log into Google Search Console and find those URLs. You can find a list of URLs within Google Search Console by clicking on “Search Traffic” and then “Search Analytics”. You’ll see a screen load that looks something like this: From there you’ll want to click on the “pages” button. You should be looking at a screen that looks similar to this: Find the pages that are gaining traction based on total search traffic and social shares and then click on them (you can input URLs into Shared Count to find out social sharing data). Once you click on the URL, you’ll want to select the “Queries” icon to see which search terms people are finding that article from. Now go back to your article and make it more in-depth. And when I say in-depth, I am not talking about word count like I used to focus on at Quick Sprout. Instead, I am talking depth… did the article cover everything that the user was looking for? If you can cover everything in 3,000 words then you are good. If not, you’ll have to make it longer. The way you do this is by seeing which search queries people are using to find your articles (like in the screenshot above). Keep in mind that people aren’t searching Google in a deliberate effort to land on your site… people use Google because they are looking for a solution to their problem. Think of those queries that Google Search Console is showing you as “questions” people have. If your article is in-depth enough to answer all of those questions, then you have done a good job. If not, you’ll have to go more in-depth. In essence, you are adding more words to your article, but you aren’t adding fluff. You’re not keyword stuffing either. You are simply making sure to cover all aspects of the subject within your article. This is how you write in-depth articles and not waste your time (or money) on word count. And that’s how I grew NeilPatel.com without writing too many unnecessary words. Conclusion If you are writing 10,000-word articles you are wasting your time. Heck, even articles over 5,000 words could be wasting your time if you are only going after as many words as possible and adding tons of fluff along the way. You don’t know what people want to read. You’re just taking a guess. The best approach is to write content that is amazing and within the 2,000 word to 3,000-word range. Once you publish the content, give it a few months and then look at search traffic as well as social sharing data to see what people love. Take those articles and invest more resources into making them better and ultimately more in-depth (in terms of quality and information, not word count). The last thing you want to do is write in-depth articles on subjects that very few people care about. Just look at the Advanced Guide to SEO on Quick Sprout… I made an obvious mistake. I made it super in-depth on “advanced SEO”. But when you search Google for the term “SEO” and you scroll to the bottom to see related queries you see this… People are looking for the basics of SEO, not advanced SEO information. In Conclusion If you would certainly such as to check out even more short articles on search engine optimization after that feel cost-free to search our various other articles. We have many more curated write-ups from semrush as well as I wish you delight in reading them. link to original source
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