RAW RANKED SITES ABOUT
#CONSUMERS BRANDS

The most comprehensive list of consumers brands websites last updated on Mar 1 2021.
Stats collected from various trackers included with free apps.
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SITEPLUG - Autocorrects browsing errors | Performance Marketing Siteplug is a technology platform that autocorrects browsing errors that cost brands billions in lost revenue. Siteplug works with brands globally across mobile & desktop.
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icon-social-youtube Our brands provide industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the global automotive ecosystem.
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DECTV.TV The DECTV Network is a cutting-edge digital network.  DECTV Network's programming is developed to entertain, educate, and inspire audiences around the world.   We deliver content that universally speaks to the changing lifestyles of audiences everywhere. DECTV Network's signature content is live-streaming music concerts that give members an up close and personal experience with artists that they want to see. DECTV also connects its worldwide subscribers with products and brands that support our consumers.  By providing a diverse range of programming, DECTV Network brings relevant content directly to viewers in a matter of minutes on every digital device. Become a member of the DECTV family by signing up for $5 today. DECTV.TV...Watch Something New!
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Tuya Smart - World’s leading IoT Platform | Bringing Best Smart Home Devices to Life for Smart Home Automation Industry Tuya Smart is a global IoT platform that enables smart home products to come to life for brands, OEMs, manufacturers, and retail chains. Providing a one-stop smart home solution covering Wi-Fi, Bluetooth, Zigbee, or GPRS Embedded Modules, secured cloud services, and custom app development. Also, forms a service closed-loop of AI + manufacturing. Allowing you to create your own smart home devices or purchase off their shelves. Tuya Smart products have covered 200+ countries and regions and taken the industry-leading position. Smart home lighting, smart home locks, power accessories, heating equipment, home appliances, and home security devices are among the most popular smart home automation technology solutions. Together with thousands of smart products from the thousands of well-known brands worldwide, Tuya Smart serves tens of millions of consumers per day without borders.
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InMobi | Driving Real Connections InMobi is the world's leading Marketing Cloud. Our mobile data and technology platforms help global brands understand and engage connected consumers.
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Connecting Brands and Consumers | epay Worldwide epay provides unparalleled access to the most popular global consumer brands through digital and physical gift cards, retail and POS, and mobile solutions.
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Diablo Media • A Performance Marketing Agency We are a forward-thinking performance marketing agency focused on igniting the connection between brands and their consumers.
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PowerReviews: We help build the brands shoppers trust. Powering brand advocacy by harnessing the authentic voice of the customer to improve products and the customer experience.
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Wyng - Trusted Data & Zero Party Data Microexperiences Wyng enables brands to engage and collect permission-based data from consumers on owned media. Wyng is purpose-built for first-party "trusted data" (also known as "zero-party data" and "declared data") like needs, preferences and other personal information, in addition to email and mobile opt-ins.
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A product studio transforming ideas into reality - GeekyAnts We create products that build brands and engages consumers. Highly experienced in React, React Native, AngularJS, NodeJS, Laravel, Flutter, Vue and Vue Native.
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Vocal Views | Paid Online Market Research Focus Groups and Surveys Participate in Paid Market Research - Sign up as a Brand to schedule projects, a Supplier to advertise Research Services, or as a Consumer to participate.
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Brandify | The Single Enterprise Answer to Local Brandify connects global brands with local consumers by leveraging the most comprehensive location technology and digital marketing solutions in the market.
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Hiebing | Marketing & Advertising Agency | Madison, WI & Austin, TX We find, design and deliver powerful interactions between consumers and our clients' brands. Learn why our target-market-led thinking sets us apart.
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KRML_90210 #Luxury brands #online #shopping #store that offers remarkable #products at discounted #prices. At KRML_90210 (https://krml90210.com), we outsource our #genuine products, to suit the taste of #women and #men #consumers across the #world
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Printer Ink and Toner Cartridges | Office Supplies - LD Products Find EXCLUSIVE Site Discounts only at LDProducts.com! Enjoy Low Everyday Prices on reliable, non-OEM printer ink cartridges most-trusted by consumers. Shop superior printer ink and toner cartridge replacements that deliver excellent print results and SAVE up to 75% on top printer brands like HP, Canon, Epson, Brother and more.
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Out Of Home Advertising | Creative OOH Media | AllOver Media AllOver Media connects brands to consumers throughout their day with out-of-home advertising solutions that deliver positive, impactful results.
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GMR Marketing | A Global Experiential Marketing Agency GMR is an award-winning global experiential marketing agency. We deliver unforgettable experiences that connect fans, influence consumers and stoke passions—bringing people closer to the brands they love. Memory making is at the heart of everything we do, because memories make up our life stories.
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Moxie Sozo - We create, evolve, and grow brands that consumers notice. We create profound connections with consumers by building brands that stimulate the intellect and stir the soul.
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Pixel Digital Agency | Digital Products for Milennial Consumers Pixel is a full-service agency that helps global brands create digital products and experiences that resonate with Milennial consumers.
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PromotionPod | A CPG Digital Coupon Management System PromotionPod is a digital coupon management system for CPG brands to build and deliver seamless mobile and print at home coupons to their consumers.
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Conversant: One-to-one personalised marketing at scale 10x average incremental return on ad spend. We connect brands to millions, one person at a time through one-to-one personalised marketing at scale. Over 200 million real people you can message right now, harnessing 7,000+ dimensions. All with 96% accuracy at matching consumers to their devices.
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KRML_90210 #Luxury brands #online #shopping #store that offers remarkable #products at discounted #prices. At KRML_90210 (https://krml90210.com), we outsource our #genuine products, to suit the taste of #women and #men #consumers across the #world
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A Global Leader in Multiscreen Advertising  | RhythmOne RhythmOne, a Tremor International company, drives real business outcomes in multiscreen advertising. Powered by one of the world’s most efficient and effective programmatic platforms, we provide innovative data-driven solutions for brands to connect with consumers.
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aCommerce - #1 Ecommerce Enabler in Southeast Asia aCommerce is the leading ecommerce service provider in Southeast Asia bringing brands and retailers online to reach consumers in the world's fastest growing market.
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Brand Consulting Agency | Barcode Brand Consulting We are a premium brand consulting agency based out of Bangalore, India. We provide End to End branding Solution & Insights to skyrocket your brand through the roof.
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Welcome! Beverage Trade Network Connecting wineries, breweries, distilleries, beverage brand owners, importers, distributors, brokers and other beverage professionals locally and globally.
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Rivulet Digital | Full Service Digital Agency & Marketing Solutions We're a globally renowned digital agency driven by a single agenda: to help brands connect with consumers.
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Strano and Pettigrew Design Associates | Toronto branding agency Toronto branding agency and design firm focused on building beautiful brands for consumers who value authenticity, design and experience.
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Urgent.ly | Roadside Assistance Reimagined Urgent.ly's Global Mobility and Roadside Assistance Platform sits at the center of expanding transportation options for consumers, logistics and technology companies. Urgently delivers help through a seamless, end-to-end digital platform, viewable by every stakeholder in real time. This is why Urgent.ly is the first choice of leading global brands trusted by millions of consumers across automotive, insurance, telematics and new technology transportation companies in North America, Europe, Asia and Australia.
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Persuade more consumers to buy more, more often | The Catalyx We help you to build stronger brands by embedding consumers deep into your innovation and creative development processes.
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The Q Times | Questioning the Times Saving on food delivery fees doesn't have to be a hassle. Just keep in mind what your alternatives are before beginning the process. Some people enjoy saving on their next food delivery fee by making weekly grocery lists, which they then use for the rest of the week to save more money. Once a week, they then add more groceries on to their weekly list and save more money on their food deliveries. The thing with this is that you should be able to see if you are still going to get food through the mail that you are interested in buying. If you don't find anything that interests you then you can move on to your next order. Another option that some people enjoy is to set aside their weekly list to save for something else like gift shopping. This can be great because it keeps them from being too stressed over food. Just make sure that whatever you are saving on is for something that you are actually interested in, like gifts. Some people also find that making their weekly list a priority can be great. Sometimes they may need to spend more than they have each week to keep up with everything. However, if they have their weekly list written down, they are going to be sure that everything goes smoothly. The last thing that you would want is to be stressed about a week's worth of food, but your weekly list is the only thing that can give you peace of mind. Another way that some people save is by finding coupons that are offered by a variety of food delivery services. Postmates offer promo codes such as "FOODMATES" for first time users to obtain $100 in delivery credit fee. This can be done through the popular food brands and local restaurants you want to try. Just keep in mind that when you are doing these things you are actually going to save money. Even though you may be spending more than usual, the difference is going to go back into the bank because you have saved money when you are making your weekly list. This money will then go towards other things so that you won't have to worry about paying more for your food. Some people might not think that they can really save any money, especially if they are used to eating out every day, but there are ways to actually lower the amount of money that you have to pay each month for your monthly food delivery fees. Other than this, another way to save is to make a weekly grocery list. You can do this either in person, by mailing in the grocery list, or you can do it online. Either way, this will help you save a lot of money and you will be able to have the type of food that you are interested in without having to worry about a lot of extra money on top of your budget. Coupons on Groceries Using coupons on groceries has been known to help consumers save money. They can also help to make shopping a bit more enjoyable. By buying in bulk, many shoppers are able to save as much as 15 percent off of their regular grocery bill. If the coupons are used regularly, the savings can quickly add up. Coupons can be found in many places. They are also found online and printed on some products. There are even some websites that will offer special deals for shoppers who are looking for the best prices. Unlike Postmates promo code; coupons can also be redeemed at most grocery stores. If one is not available, shoppers should check with their local supermarkets. These stores may even offer discounts that they cannot obtain from other retailers. The Internet has also helped to increase the availability of grocery coupons. Some websites will have a store locator, which allows the shopper to search for the coupons. There are also some websites that will let a shopper print out the coupons for later use. These are great for those who are unable to bring their own grocery items home. Most consumers who want to save money should be willing to look around a bit before purchasing their coupons. This can help them find the best deals that they qualify for. While the coupon may seem like a great idea, it might not be as good as the price that it offers. Sometimes, the coupon will only be valid for a specific amount of time before it expires. Shopping online is also a good idea for some consumers. One can save money on gas, household items and even gasoline for their car. A person is able to keep track of everything that they spend while on the internet. This means that they can always see what items are being offered at the lowest prices available. Coupons can also be found by calling the retailer. Often, they will offer coupons that are either free or have a low-cost guarantee. This is beneficial for shoppers who want to save money but need the item in order to find the best deal possible. Coupons can also be used to purchase foods and other products at the grocery store that are not normally found in the produce section. The grocery clerk may be able to give shoppers a discount code. If these coupons are used in conjunction with the store's special offers, the savings can be quite impressive. There is no reason why anyone should spend more than they have to on groceries.
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Spectrum Brands Spectrum Brands Holdings, a member of the Russell 1000 Index, is a global consumer products company offering a broad portfolio of leading brands focused on driving innovation and providing exceptional customer service. The Company is a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden, home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, our Company offers a wide portfolio of market-leading, well-known and widely trusted brands including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+Decker®, Tetra®, Marineland®, GloFish®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS® and Eukanuba® (Europe only), DreamBone®, SmartBones®, Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag® and Liquid Fence®. Based in Middleton, Wisconsin, Spectrum Brands generated fiscal 2018 net sales of approximately $3.8 billion.
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MediaLab | Holding Company of Consumer Internet Brands | Santa Monica, CA. Every month 60 million people share, chat, stream, learn, and play across our portfolio. Our mission at MediaLab is to enrich and empower consumers in their everyday lives through expansion and acquisitions. Located in Santa Monica, California.
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Mobile advertising Network for Agencies, Advertisers, Mobile Developers, Publishers | REKMOB Reach your target audience with Rekmob. Effective targeting at mobile for advertiser, mobile monetization, maximum ad revenue for publishers.
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Vesta: Community Powered Marketing Technology Vesta, formerly Social Media Link, is the leading community powered marketing technology company, helping brands transform real consumers into evangelists.
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Barkley | We build modern brands for modern consumers. We build modern brands for modern consumers.
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12.29 - Only Scent Remains | NY and Paris 12.29 is the authority in creating immediate and memorable connections between brands and consumers through scent. Welcome to the world of 1229.
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AL & CD Ashley - A Partner To Leading Home Brands In South Africa AL & CD Ashley provides a complete solution in South Africa for international brands, enabling the omni-channel brand experience for consumers. We are experts in successfully establishing, marketing, selling and supporting leading brands in the Southern African market.
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Millennials 0279 At Purpose Generation, we are passionate about integrating purpose to creatively connect brands with the millennial generation of consumers and employees.
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Visa SWHF is one of the pioneers and largest fulfillment services in India. Bringing the best of Made in made brands to the consumers at quality prices.
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ENGINE Insights | APAC | Futureproof Your Business Today’s world is moving faster than ever. Consumers expect brands and agencies to connect with their values while evolving as quickly as their needs.
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Digital Creative Company | Social Media Marketing | Noisy Crayons We help brands cultivate meaningful relationships with their consumers on social media.
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Evowise - Leading by Innovation Evowise connects consumers and products in the digital space and continually innovate to produce innovative technologies to reinvent the way brands advertise
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Right Origins - Transparent & Trustworthy Supply chains We connect farmers with brands and consumers by creating transparent and trustworthy supply chains.
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Alberto Del Biondi s.p.a. – driving style and innovation Alberto Del Biondi s.p.a. A unique design, innovation and prototyping platform for the global fashion industry. We make brands stronger creating successful new technology concepts.
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Captor Capital: Leading Retailer of Recreational & Medical Cannabis Captor Capital Corp. - We cultivate, manufacture and distribute recreational and medical marijuana based products to consumers through our leading brands, dispensaries and retail stores.
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Goodboy Digital We are a digital play production partner for global clients. We produce premium quality interactive experiences that reach audiences on all platforms. Meaningful connections between brands and engaged consumers, wherever they are, however they connect.
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Hearts & Science – Global Marketing Agency We’re a data-driven agency helping some of the world’s biggest brands build individual relationships with consumers at scale.
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TLA | Performance technology platform for automotive manufacturers TLA is the performance technology platform for automotive manufacturers. TLA has eighteen years’ experience, expertise and technology innovation which it has developed helping automotive brands and their agencies build relationships with consumers.
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Bringing consumers heroic solutions for life’s inconveniences | Rocasuba Rocasuba, Inc - Bringing consumers heroic solutions for life’s inconveniences. We currently provide two brands of products: Rapidlash and Stop Bugging Me!
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Process AG - We Build Brands, Products and Companies Defining the process we build brands, products and companies. We’ve valued the process enough to name our company PROCESS.
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UK's Leading Visual Communications & Multi-Channel Marketing Service Empowering brands to connect with consumers with innovative, effective, impactful & create strategies. Get in touch today.
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Alexis Day Agency Luxury Brand Strategy and Public Relations agency offering strategies and solutions to target the international luxury, affluent community and consumers of prestige, luxury brands and services.
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Bien Faire | An ethical shopping guide & online marketplace An ethical fashion guide and online shop for conscious consumers with style | featuring brands that are fair trade // made in the usa // eco-friendly
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Nec + Ultra State of the art cosmetics for all sensitive skins. The key expertise of Nec + Ultra Cosmetics is fragrance, beauty and sensitive skin. Providing our consumers around the world with cutting-edge, quality skincare is our #1 priority, with our brands : SBT cell-identical care, Solea, D?Amaris Barber, Norvea, Jacadi Paris, Montlure.
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OnlineVideoPublishing.com – Strategies, tips, how to's and best practices for online video publishers Strategies, tips, how to's and best practices for online video publishers
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CULT MARKETING: CLARITY + IMPACT We help companies become a "cult brands" (attaining the highest level of emotional connection to their consumers) through Clarity + Impact.
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PACSIS - Marketing Technologies We create, implement and manage marketing technology solutions to influence people and achieve results. Our Consumer Experience Solutions drive increased engagement, action and loyalty, helping leading brands create a strong bond with their consumers across the most effective touchpoints.
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epower at home - a digital marketing agency for housewares brands We're the digital marketing agency dedicated to helping housewares brands stand out, connect with consumers, + sell more products through SEO, digital advertising, content marketing + social media.
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Antelope | Smarter Social Media for Brands and Agencies We turn big data into smarter social media for brands and agencies. As brands post, Antelope tracks consumers as they like, comment, share and retweet across the social web. This provides our clients a powerful lens into the content, promotions and media that engage best with their audience.
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ROBINSON | Lighting & Bath ROBINSON is a Canadian-owned retailer of lighting and plumbing. Operating from 32 showroom and warehouse locations, ROBINSON offers the widest selection of high quality brands to design-conscious consumers, designers and trades in Canada. ROBINSON
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Helping Brands and Manufacturers Sell Directly To Consumers Across 26 Markets in Europe – Your digital business partner for E-commerce, Local business marketing and B2B lead generation marketing
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Tommittelbach The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
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Home - WUNDER.AI WUNDER's AI helps brands understand the ‘consumer mind’ at the earliest part of the eCommerce funnel. Increase personalization and engagement.
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Geofencing for Personalized Ad Experiences | Agility Digital Agility marketing delivers a relevant, personalized ad experience to consumers. We help brands meet their goals and spend advertising dollars efficiently.
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Beiersdorf - Skin care is everything to us Welcome to the world of skin care. Beiersdorf is an international skin care company with globally leading brands such as NIVEA, NIVEA MEN, Eucerin, La Prairie, Labello and Hansaplast.
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Highlo | Brand Studio Your brand is so much more than just your logo design. Highlo builds or redefines what is possible for brands to have meaning in the eyes of consumers.
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Fine Food Importer | Sydney NSW | Vis Vires Vis Vires is based in Sydney. Building new and existing brands through key strategies for our customers and consumers. We deliver these into the market place.
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Home | Brand Architekts Group plc Brand Architekts Group PLC is a UK beauty brands business, specialising in the delivery of innovative and exciting new beauty products to consumers and retailers.
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Vape Barcelona 2019 | Expo Vape 2019 in Barcelona, Spain Vape Expo - Vape Barcelona Expo 2019 in Barcelona, Spain will be the largest European vaping convention/expo of 2019. Vape Barcelona 2019 - Network with store owners, distributors, manufacturers and consumers and expand your business into the booming e-cig industry at our upcoming vape expo.
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Hangar12 | Marketing & Advertising For Consumer Brands Powerful consumer marketing and advertising that builds brand equity, sales and loyalty for consumer brands like yours. We grow brands and engage consumers
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Mall.Direct - Shop and Compare Top Brands and Products Online Mall.Direct is where consumers trust to shop, compare & save on electronics, furniture, appliances, sports, fitness & toy products from all your favorite brands
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Markova Creative LTD Limited - DIGITAL MARKETING AGENCY Markova Creative is a digital marketing agency that helps brands & businesses engineer moments & activities that attract, engage & convert consumers online.
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Animation, 3D and Motion Design in Manchester | Mighty Giant Mighty Giant are an animation and motion design agency. We use 3D, animation, film and design to bring ideas to life. Since 2010 we've been passionate about creating lasting valuable connections between brands and consumers.
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MomentFeed - Capture Every Mobile Moment | Mobile Customer Experience Management Software Software to manage the entire mobile customer experience for multi-location brands. Drive consumers from their mobile device to your store with MomentFeed.
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blackbird-logo-black Blackbird is a software and services company that provides marketing tools and delivery solutions for cannabis operators.
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Odigma | Digital Marketing Company in Bangalore and Mumbai,India Odigma is a leading social media agency in Mumbai & Bangalore which offers innovative solutions for Brands to connect with their consumers on the web.
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Openbucks® - Now Everyone Can Pay Online Openbucks offers online cash based payment solutions for mobile and desktop sites by giving consumers more options to pay cash online via top retailer prepaid and gift card brands worldwide
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POKKT | Monetization | Advertising | Remarketing | Video POKKT enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices.
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Get expert advice and deals for all your power equipment needs at Power Equipment Direct. The largest selection of top-rated brands for professionals and consumers. Shop generators, air compressors, lawnmowers, snowblowers, sump pumps, water pumps, chains
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S4M - The Drive-to-Store Platform S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world.
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A Global Leader in Multiscreen Advertising  | RhythmOne RhythmOne, a Tremor International company, drives real business outcomes in multiscreen advertising. Powered by one of the world’s most efficient and effective programmatic platforms, we provide innovative data-driven solutions for brands to connect with consumers.
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The Conservative Income Investor | Aside from the usual recommendations to own companies with dominant market positions, strong balance sheets, and high earnings growth, what is something that investors should keep in mind over the next 20+ years of investing that maybe didn't matter as much in the past? My view is that investors should be taking to heart the 1970s recommendations of Peter Drucker who predicted that one of the endings of perpetual technological development is that friction will cease to exist between the original source of a product and the consumer. This means that you should be wary about investing in companies that act as middlemen. Take something like Dick's Sporting Goods (DKS). It's a $5.3 billion company that is divided into 114 million pieces that trade at $47 per share each. It earns a profit of $350 million, or $3.07 per share. The valuation of 15x earnings is pretty low for a company that has ten-year top-line growth of 11.5%, ten-year earnings per share growth of 16.5%, and a valuation of 19-23x earnings during that time. Since the $3 per share IPO in October 2002, the stock has grown a $10,000 investment into $151,000 in just fourteen years. That is especially impressive when you consider that the current valuation of the stock is competitive with the recession-level P/E ratio level and is otherwise the cheapest opportunity to buy Dick's Sporting Goods since the IPO. Yet, when I study Dick's Sporting Goods, there is a limitation on the type of way it should be considered. It's not something like General Electric, Coca-Cola, Colgate-Palmolive, Nestle, or Brown Forman where you can buy the shares, and then set it and collect the dividends for the rest of your life knowing with a high probability that something will be there decades from now. There will come an expiration date for the company because the original source goods--the Nike and Under Armour products that get customers through the door--are now beginning to contact customers directly without the need for a vendor middleman like Dick's Sporting Goods to act as an intermediary to connect Nike shoes and golf clubs to the consumer. At first, I noticed that Nike and Under Armour were beginning to sell their own products directly to consumers online. That was something that would compete with Dick's Sporting Goods, but not necessarily in a mutually exclusive way--it is conceivable to think of a world where Nike and Under Armour's online sales grow while Dick's Sporting Goods also earns a tidy growing profit selling those goods to customers as well. That's because shoes, jackets, shirts, pants, and so on are the type of good you like to see firsthand and get a feel for--it's distinguishable from buying a book on Amazon because there is a certain in-person customization that enough customers will require. But what has bothered me, from the perspective of someone studying the business model at Dick's Sporting Goods, is that Nike and Under Armour have successfully opened their open stores that sell their products directly to consumers. If there is a pair of Nike shoes that you want, why not just go to Nike instead of an intermediary that will have to raise the price enough to own their own keep as well? The coherence of the intermediary's business model takes on a substantial impairment when the end products that a customer desires can be purchased through the end company itself. There are three reasons why a business earns a profit over the long term. You may buy something because it is cheap, you may buy something because it is convenient, and you may buy something because you want the specific product itself. An example of the first category is airlines--unless you belong to a frequent flyer program, you will choose which airline to travel based on price. If Delta tickets cost $139, and Southwest tickets cost $129, you're going to choose Southwest unless there is some other externality weighing on your decision--e.g. maybe you had a bad experience flying Southwest before, maybe the Delta routes are more timely, etc. Absent an intervening externality, price wins out. Convenience is the second moat, and this is the weakest of them all. You might frequent a grocery store because it's by your house--you wouldn't actively choose it based on price, and you don't seek out the grocery store for it's own sake, but it's only a five minute drive away so you go there anyway. And the third type of business is the strongest--when you want the specific product itself. You don't just want shoes--you want Nike shoes. You don't just want soda--you want something sold through Coca-Cola, Pepsi, or Dr. Pepper. You don't just want acetaminophen--you want Johnson & Johnson's Tylenol. Using our Dick's Sporting Goods example, you can see that the profits are built on convenience. People don't want Nike shoes because they bought them at Dick's Sporting Goods; they buy them at Dick's Sporting Goods because that is the most convenient way to get Nike shoes with the immediate knowledge that they fit. This is the type of business model that is the most vulnerable to disruption. It doesn't mean that you shouldn't buy Dick's Sporting Goods--the current price around $47 per share does offer some protection, but it's the kind of company that you may not want to hold beyond five years. A quick 40% pop, or the spotting of a branded company with a similar valuation to Dick's, is enough justification to get out of the company because firms built on convenience exclusively are not inherently meant to be lifetime holdings. This observation usually leads to a follow-up like: So what do you do if you own Wal-Mart stock? There are three things that Wal-Mart has going for it that might distinguish from an investment in a firm like Dick's Sporting Goods. It sells products that don't face competition from the branded source; it has the additional benefit of cost advantages in addition to convenience advantages; and the firm is 50% owned by the Walton family which reduces the inherent conflict of self-interests that exists in a corporation where there is a disunity between management and shareholders. Although Wal-Mart faces convenient and price competition from Amazon, and in some instances, Aldi and Kroger, it still offers enough of a price advantage on a decent number of offerings that it may be the preferred choice of customers not only because it is close by but also because you want to see the oranges and bananas before you buy them and there's probably not a better price if you look elsewhere either. The Wal-Mart business model isn't just built on convenience; it's built on the mixture of cost and convenience. Also, anytime you buy stock in a company, you also face the disadvantage of not fully knowing what's going on inside the company. When you buy a few hundred or a few thousand shares of a billion-dollar corporation, you can't quite measure the management team's survivalist instinct and know the specifics of how that instinct (if it exists) translates into a sound strategy that will serve shareholders well. With the Walton family collectively owning over $100 billion of the company's $214 billion in market value, you can strongly presume that the survivalist instinct exists at the management level (because the Walton family's control of the board permits them to choose officers) so the only unknown is whether the survivalist instinct translates into a strategy that permits shareholders to prosper. It's one set of unknowns instead of a double set of unknowns. The most straightforward way to solve this problem--recognizing that Wal-Mart has a strong cost and convenience advantage but unsure whether it is built to withstand the decades--is to take your Wal-Mart dividends if Wal-Mart is a meaningful position you hold and then invest them in companies that more clearly have generational-holding characteristics. If the Wal-Mart business model is only meant to grow earnings for 23 more years, well, you get at least 92 dividend payments to mitigate that final outcome. But if you're trying to figure out what should be your investing north star for the next two decades, and have concerns about the rate of disruption brought about by technological change, then you should focus on companies where people seek it out to specifically acquire the products that they sell. Strong brands should be your first priority, and can easily fill two thirds of a portfolio. Then, you focus on the low-cost producers in an industry that have some type of cost advantage--companies with the GEICO, Wells Fargo, U.S. Bancorp, Exxon business model. That can take up anywhere from 10% to 30% of your selections. And lastly, you should aim to keep less than 10% of your wealth that is earmarked for long-term business ownership towards those companies that are exclusively about convenience. Those are the businesses most susceptible to shareholder wipeout, and therefore, should be a disfavored investment category.
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