RAW RANKED SITES ABOUT
#BOUNCE RATE

The most comprehensive list of bounce rate websites last updated on Jul 1 2020.
Stats collected from various trackers included with free apps.
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Native Advertising and Content Discovery Platform | EngageYa Engageya is the world’s largest content and native advertising platform for emerging markets, with vast reach in: North Africa, Middle East, Russia & CIS and East Europe. Engageya’s free content recommendations widget increases page views and time on-site, reduces bounce rate and generates immediate native revenue stream.
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Native Advertising and Content Discovery Platform | EngageYa Engageya is the world’s largest content and native advertising platform for emerging markets, with vast reach in: North Africa, Middle East, Russia & CIS and East Europe. Engageya’s free content recommendations widget increases page views and time on-site, reduces bounce rate and generates immediate native revenue stream.
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Free Website Traffic Exchange | BigHits4U Free website traffic exchange that helps you to get traffic to your website and increase rankings. BigHits4U is the best traffic exchange since 2014!
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翔說什麼 - 說行銷、說成長、說技術、說閱讀 Google Analytics 分析、SEO 優化、成長駭客、網站經營、個人成長、閱讀心得,彙整為「技術、行銷、經營、成長」知識及實務經驗,並透過擁有技術領域背景的「翔說什麼」分享,內容會是全面性、實務的經驗知識。
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Native Ads - Native Advertising for Publishers, Advertisers and Agencies Helping publishers earn more money generating higher CPMs and CTRs with native advertising using content recommendation, in-stream, in-text and exit bounce widgets. Advertisers can increase conversions, engagement and brand lift with unique native ad formats.
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شبکه ارتباطات لوناپارس | اپراتور سراسری اینترنت پرسرعت و تلفن ثابت در کشور | Lunapars Internet & Voip Service Provider شبکه ارتباطات لوناپارس اپراتور سراسری اینترنت پرسرعت و تلفن ثابت در کشور
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Web Design Company London | Website Designers | Web Development London KOL Limited – UK’s Favourite Full Service Website Design and Development Company based in London. Offering high performance Web Design, Web Development and Ecommerce Solutions for businesses around the globe.
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Hablemos de SEO, un sitio para aprender sobre SEO Abordamos todo sobre SEO OnPage, SEO OffPage, tips y trucos para posicionar mejor tu Web, y hablamos no solo de posicionar Blogs
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Shreveporttimes Shreveport Louisiana News - shreveporttimes.com is the home page of Shreveport Louisiana with in depth and updated Shreveport local news. Stay informed with both Shreveport Louisiana news as well as headlines and stories from around the world.
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RankBio FREE Websites SEO Checker RankBio.com - FREE Tool to Check Your Website SEO, Estimation Traffic and Earnings, Google PageSpeed Insights, Speed And Optimization Tips, Alexa Rank, Google/Bing Indexed, Technologies, Domain Authority, Moz Rank, Bounce Rate, Keyword Consistency/Density, Social Data, Domain Available, DNS Records ...
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علی کشاورز مدرس و مشاور دیجیتال مارکتینگ - آموزش دیجیتال مارکتینگ با علی کشاورز علی کشاورز هستم، همراه کسب و کارهای اینترنتی در این سایت آموزش های دیجیتال مارکتینگ را با سئو، ایمیل مارکتینگ ، شبکه های اجتماعی به شما انتقال خواهیم داد.
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Практика интернет-маркетинга
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Affiliate Marketing Mentor & Coach Watch over my shoulder as I show you how to rank better, earn more, and improve your success in Internet Marketing
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Tech Zone 24 – Just another WordPress site While browsing the internet I came accross an amazing article from Semrush that I would like to share with you. If you enjoy this article then you can visit the original article using the link to the bottom of this page. You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words? What’s funny is, I have done it all. I’ve even tested out adding custom images and illustrations to these in-depth articles to see if that helps. And of course, I tested if having one super long page with tens of thousands of words or having multiple pages with 4,000 or 5,000 words is better. So, what do you think? How in-depth should your content be? Well, let’s first look at my first marketing blog, Quick Sprout. Short articles don’t rank well With Quick Sprout, it started off just like any normal blog. I would write 500 to 1,000-word blog posts and Google loved me. Just look at my traffic during January 2011. As you can see, I had a whopping 67,038 unique visitors. That’s not too bad. Even with the content being short, it did fairly well on Google over the years. But over time, more marketing blogs started to pop up, competition increased, and I had no choice but to write more detailed content. I started writing posts that were anywhere from 1,000 to a few thousand words. When I started to do that, I was able to rapidly grow my traffic from 67,038 to 115,759 in one year. That’s a 72.67% increase in traffic in just 1 year. It was one of my best years, and all I had to do was write longer content. So naturally, I kept up with the trend and continually focused on longer content. But as the competition kept increasing, my traffic started to stagnate, even though I was producing in-depth content. Here are my traffic stats for November 2012 on Quick Sprout. I understand that Thanksgiving takes place in November, hence traffic wasn’t as high as it could be. But still, there really wasn’t any growth from January to November of 2012. In other words, writing in-depth content that was a few thousand words max wasn’t working out. So what next? Well, my traffic had plateaued. I had to figure something else out. Writing longer, more in-depth content had helped me before… so I thought, why not try the 10x formula. I decided to create content 10 times longer, better, and more in-depth than everyone else. I was going to the extreme because I knew it would reduce the chance of others copying me. Plus, I was hoping that you would love it as a reader. So, on January 24, 2013, I released my first in-depth guide. It was called The Advanced Guide to SEO. It was so in-depth that it could have been a book. Literally! Heck, some say it was even better than a book as I paid someone for custom illustration work. Now let’s look at the traffic stats for January 2013 when I published the guide. As you can see my traffic really started to climb again. I went from 112,681 visitors in November to 244,923 visitors in January. Within 2 months I grew my traffic by 117%. That’s crazy!!!! The only difference: I was creating content that was so in-depth that no one else dared to copy to me (at that time). Sure, some tried and a few were able to create some great content, but it wasn’t like hundreds of competing in-depth guides were coming out each year. Not even close! Now, when I published the guide I broke it down into multiple chapters like a book because when I tested out making it one long page, it loaded so slow that the user experience was terrible. Nonetheless, the strategy was effective. So what did I do next? I created 12 in-depth guides I partnered up with other marketers and created over 280,000 words of marketing content. I picked every major subject… from online marketing to landing pages to growth hacking. I did whatever I could to generate the most traffic within the digital marketing space. It took a lot of time and money to create all 12 of these guides, but it was worth it. By January of 2014, my traffic had reached all-time highs. I was generating 378,434 visitors a month. That’s a lot for a personal blog on marketing. Heck, that’s a lot for any blog. In other words, writing 10x content that was super in-depth worked really well. Even when I stopped producing guides, my traffic, continually rose. Here’s my traffic in January 2015: And here’s January 2016 for Quick Sprout: But over time something happened. My traffic didn’t keep growing. And it didn’t stay flat either… it started to drop. In 2017, my traffic dropped for the first time. It went from 518,068 monthly visitors to 451,485. It wasn’t a huge drop, but it was a drop. And in 2018 my traffic dropped even more: I saw a huge drop in 2018. Traffic went down to just 297,251 monthly visitors. And sure, part of that is because I shifted my focus to NeilPatel.com, which has become the main place I blog now. But it’s largely that I learned something new when building up NeilPatel.com. Longer isn’t always better Similar to Quick Sprout, I have in-depth guides on NeilPatel.com. I have guides on online marketing, SEO, Google ads, Facebook ads, and the list goes on and on. If you happened to click on any of the guides above you’ll notice that they are drastically different than the ones on Quick Sprout. Here are the main differences: No fancy design – I found with the Quick Sprout experience, people love the fancy designs, but over time content gets old and outdated. To update content when there are so many custom illustrations is tough, which means you probably won’t update it as often as you should. This causes traffic to go down over time because people want to read up-to-date and relevant information. Shorter and to the point – I’ve found that you don’t need super in-depth content. The guides on NeilPatel.com rank in similar positions on Google and cap out at around 10,000 words. They are still in-depth, but I found that after 10,000 or so words there are diminishing returns. Now let’s look at the stats. Here’s the traffic to the advanced SEO guide on Quick Sprout over the last 30 days: Over 7,842 unique pageviews. There are tons of chapters and as you can see people are going through all of them. And now let’s look at the NeilPatel.com SEO guide: I spent a lot less time, energy, and money creating the guide on NeilPatel.com, yet it receives 17,442 unique pageviews per month, which is more than the Quick Sprout guide. That’s a 122% difference! But how is that possible? I know what you are thinking. Google wants people to create higher quality content that benefits people. So how is it that the NeilPatel.com one ranks higher. Is it because of backlinks? Well, the guide on Quick Sprout has 850 referring domains: And the NeilPatel.com has 831 referring domains: Plus, they have similar URL ratings and domain ratings according to Ahrefs so that can’t be it. So, what gives? Google is a machine. It doesn’t think with emotions, it uses logic. While we as a user look at the guide on Quick Sprout and think that it looks better and is more in-depth, Google focuses on the facts. See, Google doesn’t determine if one article is better than another by asking people for their opinion. Instead, they look at the data. For example, they can look at the following metrics: Time on site – which content piece has a better time on site? Bounce rate – which content piece has the lowest bounce rate? Back button – does the article solve all of the visitors’ questions and concerns? So much so they visitor doesn’t have to hit the back button and go back to Google to find another web page? And those are just a few things that Google looks at from their 200+ ranking factors. Because of this, I took a different approach to NeilPatel.com, which is why my traffic has continually gone up over time. Instead of using opinion and spending tons of energy creating content that I think is amazing, I decided to let Google guide me. With NeilPatel.com, my articles range from 2,000 to 3,000 words. I’ve tried articles with 5,000+ words, but there is no guarantee that the more in-depth content will generate more traffic or that users will love it. Now to clarify, I’m not trying to be lazy. Instead, I’m trying to create amazing content while being short and to the point. I want to be efficient with both my time and your time while still delivering immense value. Here’s the process I use to ensure I am not writing tons of content that people don’t want to read. Be data driven Because there is no guarantee that an article or blog post will do well, I focus on writing amazing content that is 2,000 to 3,000-words long. I stick within that region because it is short enough where you will read it and long enough that I can go in-depth enough to provide value. Once I release a handful of articles, I then look to see which ones you prefer based on social shares and search traffic. Now that I have a list of articles that are doing somewhat well, I log into Google Search Console and find those URLs. You can find a list of URLs within Google Search Console by clicking on “Search Traffic” and then “Search Analytics”. You’ll see a screen load that looks something like this: From there you’ll want to click on the “pages” button. You should be looking at a screen that looks similar to this: Find the pages that are gaining traction based on total search traffic and social shares and then click on them (you can input URLs into Shared Count to find out social sharing data). Once you click on the URL, you’ll want to select the “Queries” icon to see which search terms people are finding that article from. Now go back to your article and make it more in-depth. And when I say in-depth, I am not talking about word count like I used to focus on at Quick Sprout. Instead, I am talking depth… did the article cover everything that the user was looking for? If you can cover everything in 3,000 words then you are good. If not, you’ll have to make it longer. The way you do this is by seeing which search queries people are using to find your articles (like in the screenshot above). Keep in mind that people aren’t searching Google in a deliberate effort to land on your site… people use Google because they are looking for a solution to their problem. Think of those queries that Google Search Console is showing you as “questions” people have. If your article is in-depth enough to answer all of those questions, then you have done a good job. If not, you’ll have to go more in-depth. In essence, you are adding more words to your article, but you aren’t adding fluff. You’re not keyword stuffing either. You are simply making sure to cover all aspects of the subject within your article. This is how you write in-depth articles and not waste your time (or money) on word count. And that’s how I grew NeilPatel.com without writing too many unnecessary words. Conclusion If you are writing 10,000-word articles you are wasting your time. Heck, even articles over 5,000 words could be wasting your time if you are only going after as many words as possible and adding tons of fluff along the way. You don’t know what people want to read. You’re just taking a guess. The best approach is to write content that is amazing and within the 2,000 word to 3,000-word range. Once you publish the content, give it a few months and then look at search traffic as well as social sharing data to see what people love. Take those articles and invest more resources into making them better and ultimately more in-depth (in terms of quality and information, not word count). The last thing you want to do is write in-depth articles on subjects that very few people care about. Just look at the Advanced Guide to SEO on Quick Sprout… I made an obvious mistake. I made it super in-depth on “advanced SEO”. But when you search Google for the term “SEO” and you scroll to the bottom to see related queries you see this… People are looking for the basics of SEO, not advanced SEO information. In Conclusion If you would certainly such as to check out even more short articles on search engine optimization after that feel cost-free to search our various other articles. We have many more curated write-ups from semrush as well as I wish you delight in reading them. link to original source
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Visitor Analytics Visitor Analytics helps you understand your website analytics in depth while being GDPR-compliant. View your key metrics & features through beautiful charts: visitor path & history, bounce rate, pages performance, URL Campaigns, referrers and much more.
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RankBio FREE Websites SEO Checker RankBio.com - FREE Tool to Check Your Website SEO, Estimation Traffic and Earnings, Google PageSpeed Insights, Speed And Optimization Tips, Alexa Rank, Google/Bing Indexed, Technologies, Domain Authority, Moz Rank, Bounce Rate, Keyword Consistency/Density, Social Data, Domain Available, DNS Records ...
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Hit-leap - Instant Traffic Exchange — Sign in Hit-leap, Free Website Traffic Exchange service that helps you to increase visitors and boost Alexa rankings Get Unlimited GEO Website Traffic Free. we provide most advance smart system for ranking Websites, YouTube Promotions, Alexa Rankings everything free..
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شبکه ارتباطات لوناپارس | اپراتور سراسری اینترنت پرسرعت و تلفن ثابت در سراسر کشور | Lunapars Internet & Voip Service Provider شبکه ارتباطات لوناپارس اپراتور سراسری اینترنت پرسرعت و تلفن ثابت در کشور
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Free Website Traffic Exchange | BigHits4U Free website traffic exchange that helps you to get traffic to your website and increase rankings. BigHits4U is the best traffic exchange since 2014!
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Native Advertising and Content Discovery Platform | EngageYa Engageya is the world’s largest content and native advertising platform for emerging markets, with vast reach in: North Africa, Middle East, Russia & CIS and East Europe. Engageya’s free content recommendations widget increases page views and time on-site, reduces bounce rate and generates immediate native revenue stream.
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Web Design Company London | Website Designers | Web Development London KOL Limited – UK’s Favourite Full Service Website Design and Development Company based in London. Offering high performance Web Design, Web Development and Ecommerce Solutions for businesses around the globe.
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{web dev} | Premium Website Development For Existing Companies by Michael Fied Affordable website design that will turn your visitors into customers. More than just great web design. We strategize to build you a website that actually brings in business. Request your FREE mockup >>
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Increase Traffic to Web Sites, Videos, Blogs, Social Media Sites Increase the Number of Views to your Websites, Videos, Blogs, Social Media Sites and Reduce Bounce Rate Every Day, Fully Automatic.
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Native Ads - Native Advertising for Publishers, Advertisers and Agencies Helping publishers earn more money generating higher CPMs and CTRs with native advertising using content recommendation, in-stream, in-text and exit bounce widgets. Advertisers can increase conversions, engagement and brand lift with unique native ad formats.
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My Own Webpage Generation Templates - MOWG Templates Welcome to MOWG Templates. Due to the lower bounce rate of our pages, our templates run circles around the “black theme”. Our themes last much longer in...
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Value Of My Website calculate your website value and check detailed statistics of your website alexa rank, google rank, social sharing, backlinks, bounce rate and more
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Save That Show --Help save your favorite TV shows!--- Save and Show Show and Save my our a one your favorite TV shows from being cancelled by voting for them on our site. we mail the results of the vote to TV Network , Network Presidents, Producers, TV Studios, Newspapers, Radio Stations, and other Media Outlets.
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وب سایت (وبلاگ) شخصی علی فلاحی
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Website Reviews: A Personalized Video Review of Your Website Design Can Help You Make More Money Online! - Website Review Design Service Videos Hello, Friend. I''m Scott Fox, successful serial entrepreneur, web design consultant, author of the best-selling startup books Internet Riches, e-Riches 2.0, and Click Millionaires, as well as the Host of the MasterMinds Startup Business Strategy Coaching Forum. My expert website review of your site''s design can help you redesign your web site to increase your online sales. Order a custom website design review video below and I will personally review your website. See examples of my website review videos here. You’ll be shocked at how many things your web site is missing! My expert consultant redesign recommendations can help you: Increase your sales conversions Build your email list faster Reduce your site''s bounce rate so visitors stay longer Optimize your WordPress theme Increase your Search Engine ranking Encourage repeat visits Make more money from ads My personalized website design review video service can help you increase your customer conversions, email...
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Lead Generation and Conversion Optimization Tool - Winbounce Winbounce is a set of tools to increase conversion rate, generate qualified leads and reduce bounce rate. It''s an absolutely free online marketing tool.
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Wycena stron | PageRank | Alexa | OcenaWWW.pl calculate your website value and check detailed statistics of your website alexa rank, google rank, social sharing, backlinks, bounce rate and more
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BounceKick | SelfHosted Email Verification Platform Simple Email Verifier that instantly verify the email list and kickout the invalid emails from the list. Increase your email campaign engagement rate by kickout the bounced emails.
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Oakland News Now Today | SF Bay Area Blog - Oakland News Now Today - Breaking Oakland News, East Bay News, SF Bay Area Blog, NFL, Sports, Culture, World Oakland News Now Today - Oakland News, East Bay News, SF Bay Area, USA, World, Tech, NFL, Sports, Culture
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Car Accessories | Automotive and car insurance electric cars china - New Electric Cars China, chinese electric cars prepare us blitz in 2020 despite trade war
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Friv 101: Have Fun Playing Friv 101 Games Friv 101 is a great website that offer a huge list of Friv101 games. You''ll be able to play only the best Friv games that have a high rate.
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Traffic auto free Trafficautofree.com is a top traffic exchange service that helps you to increase visitors, rankings and more. Buy a traffic package or get free website traffic in minutes.
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翔說什麼 - 說行銷、說成長、說技術、說閱讀 Google Analytics 分析、SEO 優化、成長駭客、網站經營、個人成長、閱讀心得,彙整為「技術、行銷、經營、成長」知識及實務經驗,並透過擁有技術領域背景的「翔說什麼」分享,內容會是全面性、實務的經驗知識。
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Anypoint Media – World's leading TV ad platform Transform your TV commercial slots into premium video ad inventory with powerful features including targeting, programmatic, CPV, and analytics.
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ValueAnalyze.com calculate your website value and check detailed statistics of your website alexa rank, google rank, social sharing, backlinks, bounce rate and more
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Click Invest Web Marketing Team � un''agenzia specializzata in realizzazione e gestione campagne di Keyword Advertising e Pay Per Click sui principali motori di ricerca, social networks e rete di contenuti. Offriamo da anni consulenza e soluzioni personalizzate per ogni singola situazione. Grazie a una attenta campagna di keyword avertising e di pay per click possiamo migliorare il ritorno sul vostro investimento su internet e sui motori di ricerca.
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Rodrigo Fávaro - Tudo sobre Web >> Cursos / Dicas / Notícias / Vídeos / eBooks Tudo sobre Web >> Cursos / Dicas / Notícias / Vídeos / eBooks
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Hablemos de SEO, un sitio para aprender sobre SEO Abordamos todo sobre SEO OnPage, SEO OffPage, tips y trucos para posicionar mejor tu Web, y hablamos no solo de posicionar Blogs
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نود 32 اسمارت سکوریتی عصر ایست
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Momentum Momentum LLC is an elite information technology recruiting firm. We place the best of the best into Indianapolis''s leading IT firms. Let us help you find the perfect IT role and company that fits you and your lifestyle. Contact our experienced staff of recruiters and we will help you on your way to finding your dream career, or view the available job listings posted on our website!
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Website Usability Audit | Heuristic Evaluations | UX Testing A website testing company | UsabilityAudits specialises in Usability Testing, Usability Audits and Browser Testing. Improve your conversion and bounce rate today
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5g blogger seo It is blog of blogger, image effects in post, add forum in blogger,enable rss feed, blog redirects, adsense header, dynamic template and other tips.
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Native Advertising and Content Discovery Platform | EngageYa Engageya is the world’s largest content and native advertising platform for emerging markets, with vast reach in: North Africa, Middle East, Russia & CIS and East Europe. Engageya’s free content recommendations widget increases page views and time on-site, reduces bounce rate and generates immediate native revenue stream.
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theafh.net – Senior Consultant for Data-Intelligence and Online-Marketing Homepage of my private Blog with Resources on Search Engine Optimization, Data Mining, Web-Analytics, Business Intelligence and Programming
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gatekeepeR's Place | my little slice of the 'net Well, I've done it. I cut the video cord last week. My cable bill felt exorbitant - I had managed to keep getting the "new subscriber" type of deals every 12-13 months, but with Spectrum taking over, they've done away with that. My last reset went to $155/mo. That's not as bad as some, but that's for HD Video, the sports package (for my Golf Channel fix), and the rest of the "base channel package", including the base internet package. I'd estimate I had about 125-150 watchable channels? And outside of the live sports (college football, basketball, and golf), I wasn't watching too much. Sure, AMC and TBS/TNT replaying the same movies over and over as background noise, but I don't have a lot of "regular" shows. I didn't even have the DVR functionality. With the advent of skinny bundles, I thought it might not be a bad thing. But when you start getting into it, it's still that - a bundle. Certain channels in certain packages. And the fact that Golf Channel is a must, meant that in order to keep pricing low, my choices were limited. With a lot of research at r/cordcutters and fomopop, I settled on Hulu w/Live TV (no commercials) plan. I also wound up setting up an antenna for the local TV. Sadly, the leaf-style antennas don't work for me in my apartment (ground floor, facing trees, and in the wrong direction), I wound up building an antenna based on this page. It actually works pretty well, all things considered. I get about 22 channels crystal clear. What's really cool is that Silicon Dust makes a "network tuner" - plug the antenna into it, plug in your network, quick setup, and boom, you're going. Download the apps (FireTV, Windows, and iOS in my case), and good to go. I also subscribed to their DVR service (more of a guide, I think) for $35/year. I'm using my Ubuntu server as the local disk for the DVR. The only issues I'm having so far is that it seems like Hulu has issues with losing video quality on the live streams - I didn't seem to have that when I trialed it. Maybe it's just on the sports channels? I did try YouTubeTV, and have to say that it's a great service, but the Hulu Library is what sealed it for me. I'll keep an eye on it over the next couple months and if it doesn't get better, perhaps switch to YTTV. (My one complaint with YTTV is no FireTV app, which is frustrating.) I'm interested to see how my family will handle the change when they come to visit at Thanksgiving. It's certainly a change from the old way! Here are the channels I receive via antenna - the ones with the red X's are out of Roanoke - occasionally I get bounced signals that aren't strong enough to display, but enough to program into the tuner. The X's keep them from showing up on the apps.
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Email Address Verification Service by Online List Cleaner Reduce bounce rate by upto 98% and start converting quality leads. Verify email address in bulk using our advanced email address verification service.
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Visitor Analytics Visitor Analytics helps you understand your website analytics in depth while being GDPR-compliant. View your key metrics & features through beautiful charts: visitor path & history, bounce rate, pages performance, URL Campaigns, referrers and much more.
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What Is A Good Bounce Rate? Use this tool to find out what is a good Bounce Rate for any given URL. The results are absolutely scientific.
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Zero Bounce | Digital Consultancy, Ecommerce & CRO Experts Turn your traffic into sales & watch your revenue soar with digital marketing experts specialising in conversion rate optimisation & ecommerce.
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Increase Traffic to Web Sites, Videos, Blogs, Social Media Sites Increase the Number of Views to your Websites, Videos, Blogs, Social Media Sites and Reduce Bounce Rate Every Day, Fully Automatic.
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媒体数据分析与解决方案,优化广告效果,强化会员互动,提升点击率,增加点击量,降低跳出率,提高到达率,支持热力点击图,增加广告曝光量,提高落地页面到达率|大连顶好科技有限公司
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tags, tags, hyperlink tags and alt tags. Document-level key phrase factors such as the inclusion of key phrases in the domain and document file name. Competitor benchmarking The first stage of competitor benchmarking is to identify your online competitor types for search traffic. Competitors for particular key phrases are not necessarily your traditional competitors. For example, for a mobile phone retailer, when someone searches for a product, you will be competing for search visibility with these types of websites: Retailers. Network providers. Handset manufacturers. Affiliates and partner sites. Media-owned sites. Blogs and personal sites about mobile phone technology. To assess the extent that search strategy should focus on SEO and PPC (and also to be able to compete with these different types of content providers) it is necessary to assess the relative strength of these sources, as well as the various approaches to SEM they use. Try to identify competitors who have optimized their sites most effectively. Retailers trying to compete on particular product phrases in the organic listings may find that it is very difficult, since handset and network providers will often feature prominently in the natural listings because of their scale (see also Mike Grehan’s „rich-get-richer‟ argument, for explanations on why top Google results can become happily entrenched in their positions). Meanwhile, many media-owned sites and blogs can feature highly in the natural listings, because content is king. This isn’t at all surprising, given the search robots‟ love of text. Retailers tend to display big conversion-friendly images and lists of features / specifications, which may be less attractive content as far as Googlebot is concerned, if more appealing to visitors. With all this in mind, it seems obvious that many retail e-commerce managers favor PPC. More likely, it is about short-term (versus long-term) goals. Or, maybe it is just a case of easy versus difficult. The second stage of competitor analysis is to compare their relative performance. Competitors can be compared in a number of ways using tools that are freely available within the search engines or using paid for software or services. So how can I benchmark performance against competitors? 1. Ranking Position report Compare the relative performance in the natural listings for different keyphrase types, eg generic / qualified. Pay per click (PPC) Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser''s website. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser''s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft ad Center are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. Determining cost per click There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target''s interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing. Flat-rate PPC In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract. The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minimal, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads Bid-based PPC In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher''s geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score). In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads because the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails. Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower. This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click. To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at breakeven, and so forth. The system is usually tied into the advertiser''s website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with - low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best. Social media marketing Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like Twitter, the barrier to entry in social media is greatly reduced. Report from company Sysomos shows that half of the users using Twitter are located outside US demonstrating the global significance of social media marketing. Organizations can receive direct feedback from their customers and targeted markets. Platforms Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. The most popular platforms include: * Blogs * Delicious * Facebook * Flickr * Hi5 * LinkedIn * MySpace * Reddit * Tagged * Twitter * YouTube * More... Web analytics Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research. There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website''s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor''s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign''s audience response. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. On-site web analytics technologies Many different vendors provide on-site web analytics software and services. There are two main technological approaches to collecting the data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports. In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. Key definitions There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time. The main bodies who have had input in this area have been Jicwebs(Industry Committee for Web Standards)/ABCe (Auditing Bureau of Circulations electronic, UK and Europe), The WAA (Web Analytics Association, US) and to a lesser extent the IAB (Interactive Advertising Bureau). This does not prevent the following list from being a useful guide, suffering only slightly from ambiguity. Both the WAA and the ABCe provide more definitive lists for those who are declaring their statistics using the metrics defined by either. * Hit - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website''s actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity. * Page view - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server. * Visit / Session - A visit is defined as a series of page requests from the same uniquely identified client with a time of no more than 30 minutes between each page request. A session is defined as a series of page requests from the same uniquely identified client with a time of no more than 30 minutes and no requests for pages from other domains intervening between page requests. In other words, a session ends when someone goes to another site, or 30 minutes elapse between page views, whichever comes first. A visit ends only after a 30 minute time delay. If someone leaves a site, then returns within 30 minutes, this will count as one visit but two sessions. In practice, most systems ignore sessions and many analysts use both terms for visits. Because time between pageviews is critical to the definition of visits and sessions, a single page view does not constitute a visit or a session (it is a "bounce"). * First Visit / First Session - A visit from a visitor who has not made any previous visits. * Visitor / Unique Visitor / Unique User - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor''s computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors. Increasingly visitors are uniquely identified by Flash LSO''s (Local Shared Object), which are less susceptible to privacy enforcement. * Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor regency and is measured in days. * New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits. * Impression - An impression is each time an advertisement loads on a user''s screen. Anytime you see a banner, that is an impression. * Singletons - The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of Click fraud as well as being used to calculate bounce rate and in some cases to identify automatons bots). * Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between. * % Exit - The percentage of users who exit from a page. * Visibility time - The time a single page (or a blog, Ad Banner...) is viewed. * Session Duration - Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view. * Page View Duration / Time on Page - Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view unless they record a page close event, such as on Unload(). * Active Time / Engagement Time - Average amount of time that visitors spend actually interacting with content on a web page, based on mouse moves, clicks, hovers and scrolls. Unlike Session Duration and Page View Duration / Time on Page, this metric can accurately measure the length of engagement in the final page view. * Page Depth / Page Views per Session - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session. * Frequency / Session per Unique - Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience. * Click path - the sequence of hyperlinks one or more website visitors follows on a given site. * Click - "refers to a single instance of a user following a hyperlink from one page in a site to another". Some use click analytics to analyze their web sites. * Site Overlay is a technique in which graphical statistics are shown besides each link on the web page. These statistics represent the percentage of clicks on each link. Google Penalty Advice Finding the Causes of a Sudden Drop in Ranking To check for Google penalties with any degree of certainty can be difficult. For example, if your website experiences a sudden reduction in ranking for its main keyword terms it can be caused solely by a Google algorithm change or search results (SERP) update. Google penalty example using Analytics When any algorithm change or Google SERP update is released, there are always winners and losers, and when a sudden drop in rankings is experienced Google penalties are often incorrectly blamed. However, where the traffic reduction from Google non-paid search is very extreme, as pictured left (from Google Analytics data - traffic sources > search engines > Google) then a penalty is much more likely. There are a growing number of Google filters now built into the Google algorithm which aim to detect violations of Google Webmaster Guidelines in order to help maintain the quality of Google''s search results (SERP) for any given query. One such algorithmic filter is thought to have caused the massive drop on Google traffic pictured above. Link Devaluation Effects When considering the cause of a ranking reduction, its worth noting that Google continually applies link devaluation to links from various non-reputable sources that it considers spammers are exploiting to artificially raise the ranking of their sites. Hence continual Google algorithm tweaks are being made in an effort to combat link spam. When link devaluation is applied, as it has with reciprocal links as well as links from many paid link advertisements, low quality web directories and link farms, reductions in Google ranking may occur affecting the recipient site of the links. The severity of ranking reductions is usually synonymous with the website''s reliance on that particular type of linking. There''s no doubt that do-follow blog links and low quality web directory links have also been devalued and that this has lead to reduced website rankings for sites which got a significant number of backlinks or site wide links from do-follow blogs or directories. In addition, backlinks from unrelated theme sites are also experiencing Google devaluation - so if your site heavily relies on these links, then it too may experience a sudden drop in Google rankings. If you suspect a Google penalty, it first makes sense to check whether any Google algorithm changes have been made which could be the cause of the problem. SEO Forum posts reflecting algorithm changes usually appear on the SEO Chat Forum soon after the effects of any update are felt. That said, if your website suffers sudden and dramatic fall in ranking and no Google algorithm changes have been made, then a Google penalty or filter may be the cause, especially if you have been embarking on activities which might have contravened Google Webmaster Guidelines. The most severe Google penalties lead to total website de-indexing and where the SEO misdemeanour is serious a site ban may be imposed by Google, accompanied by a Page Rank reduction to 0 and a greyed out Google Toolbar Page Rank indication. Google filters are less extreme, but can still be extremely damaging to a company''s profits. Whatever the cause, recovering from a Google penalty or filter is a challenge and our SEO checklist will help identify likely causes and reasons for a sudden reduction in Google ranking or an major drop in SERPS position for your main keywords. Initial Test for a Penalty When a penalty is suspected, start by checking with Google the number of URL''s it has indexed. This can be accomplished by using the site:yourdomainname.com command within a Google search window. If no URL''s are indexed and no backlinks show up when the link:yourdomain.com is entered then there is a high probability of a Google penalty, especially if your site used to be indexed and used to show backlinks. Another indicator of a Google penalty is ceasing to rank for your own company name, where previously your ranked well for your own brand name. The exception to this rule is a new website with few backlinks, which may not be Google indexed since it is still waiting to be crawled. Such websites frequently show no backlinks, but this doesn''t imply they have received a Google penalty! Not all Google penalties result in a loss of Page Rank. For example, various Google filters can be triggered by unnatural irregularities in backlinks (detected by the clever Google algorithm) or by excessive reciprocal link exchange, particularly using similar keyword optimized anchor text in your links. The example (left) shows a typical reduction in website traffic caused by a Google SEO penalty. Another good indication that a site is under penalty is to take a unique paragraph of text from a popular page on the affected site and searching for it in Google. If the page doesn''t come back as #1 and the page is still showing as cached using cache:www.mydomain.com/page.htm, then this is a good indication that a penalty or filter has been placed on the domain. To avoid a Google penalty or SERPS filter, take particular care when embarking on any link building program. In particular, avoid reciprocal link exchange becoming the main-stay of your SEO campaign. If you suspect your website has received a Google penalty, you can contact Google by sending an e-mail to help@google.com to ask for help. They will usually check the spam report queue and offer some form of assistance. Interestingly, in a recent move by Google, web sites which are in clear violation of Google''s webmaster guidelines or terms of service may receive an e-mail from Google advising them to clean up their act, warning of a penalty and website de-indexing. When the breach of Google''s terms (e.g. link spam or hidden text) is removed from the offending site, Google will usually automatically clear the penalty and re-index the site as many so-called penalties are actually ''filters'' triggered by irregularities found by Google''s algorithm. Google Penalty Checklist If your website has suffered a Google penalty, some free SEO advice to help identify the cause and solve the problem is provided below. Once you have identified the cause of the problem, we suggest watching the Google reconsideration tips video to help prepare a successful reconsideration request to Google. For further assistance with Google penalties contact us for professional help. Linking to banned sites Run a test on all outbound links from your site to see if you are linking to any sites which have themselves been Google banned. These will be sites which are Google de-listed and show Page Rank 0 with a greyed out Toolbar Page Rank indicator. Linking to bad neighborhoods Check you are not linking to any bad neighborhoods (neighborhoods - US spelling), link farms or doorway pages. Bad neighborhoods include spam sites and doorway pages, whilst link farms are just pages of links to other sites, with no original or useful content. If in doubt, we recommend quality checking all of your outbound links to external sites using the Bad Neighborhood detection tool. Whilst this SEO tool isn''t perfect, it may spot "problem sites". Another good tip is to do a Google search for the HTML homepage title of sites that you link to. If the sites don''t come up in the top 20 of the Google SERPS, then they are almost certainly low trust domains and linking to them should be avoided. Automated query penalty Google penalties can sometimes be caused by using automated query tools which make use of Google''s API, particularly when such queries are made from the same IP address that hosts your website. These tools break Google''s terms of service (as laid out in their Webmaster Guidelines). Google allows certain automated queries into its database using its analytic tools and when accessing through a registered Google API account. Unauthorized types of automated query can cause problems, particularly when used excessively. Over optimization penalties and Google filters These can be triggered by poor SEO techniques such as aggressive link building using the same keywords in link anchor text. When managing link building campaigns, always vary the link text used and incorporate a variety of different keyword terms. Use a back link anchor text analyzer tool to check back links for sufficient keyword spread. Optimizing for high paying (often abused) keywords like "Viagra" can further elevate risk, so mix in some long tail keywords into the equation. For brand new domains, be sensible and add a few one way back links a week and use deep linking to website internal pages, rather than just homepage link building. Above all, always vary your link anchor text to incorporate different keywords, not variations on the same keyword! There is strong evidence that Google has introduced some new automatic over optimization filters into their algorithm. These seem to have the effect of applying a penalty to a page which has been over optimized for the same keyword by link building. See Google filters for more information or contact KSL Consulting for assistance (fees apply). Website cross linking & link schemes If you run more than one website and the Google penalty hits all sites at the same time, check the interlinking (cross linking) between those sites. Extensive interlinking of websites, particularly if they are on the same C Class IP address (same ISP) can be viewed as "link schemes" by Google, breaking their terms of service. The risks are even higher where site A site wide links to site B and site B site wide links back to site A. In addition, link schemes offering paid link placement in the footer section of webpages (even on high Page Rank pages) are detectable search engine spam and are best avoided. Site-wide links should also be avoided at all costs. The reality is that site wide links do little to increase site visibility in the Google SERPS, nor do they improve Page Rank more than a single link, as Google only counts one link from a site to another. KSL Consulting also believe that Yahoo! now applies a similar policy. There is some evidence that the extensive use of site-wide links can lower website Google trust value, which can subsequently reduce ranking. Duplicate Content problems Whilst duplicate content in its own right is not thought to trigger Google penalties, it can be responsible for the non-indexation of website content and for placing all duplicate web pages into Google''s supplemental index, which results in pages not ranking in the Google SERP. This can result in significant traffic loss to a site, similar to that caused by a penalty. Google will not index duplicate content and any site which utilizes large amounts of content (like news feeds/articles) featured elsewhere on the web will likely suffer as a result. Hidden text or links Remove any hidden text in your content and remove any hidden keywords. Such content may be hidden from view using CSS or alternatively, text may have been coded to be the same colour as the page background, rendering it invisible. These risky SEO techniques often lead to a Google penalty or web site ban and should be removed immediately. The same applies to hidden links, which Matt Cutts has openly stated break their webmaster guidelines. Keyword stuffing (spamming) Remove excessive keyword stuffing in your website content (unnatural repetitions of the same phrase in body text). Always use natural, well written web copywriting techniques. Check for Malware Problems It is worthwhile carrying out a check to see if Google has blacklisted your site as unsafe for browsing. To assess whether this is the case visit www.google.com/safebrowsing/diagnostic?site=mydomain.co.uk, replacing ''mydomain.co.uk'' with your domain. Automated page redirects The use of automated browser re-directs in any of your pages. Meta Refresh and JavaScript automated re-directs often result in Google penalties as the pages using them are perceived to be doorway pages. This technique is especially dangerous if the refresh time is less than 5 seconds. To avoid Google penalties, use a 301 re-direct or Mod Rewrite technique instead of these methods. This involves setting up a .htaccess file on your web server. Link buying or selling Check for any paid links (I.E. buying text links from known link suppliers / companies). There is some evidence that buying links can hurt rankings and this was implied by comments from Matt Cutts (a Google engineer) on his Google SEO blog. Matt states that Google will also devalue links from companies selling text links, such that they offer zero value to the recipient in terms for improving website rankings or Page Rank. More recently, Google applied a Page Rank penalty to known link sellers and many low quality directories. Reciprocal link building campaigns Excessive reciprocal linking may trigger a Google penalty or cause a SERPS filter to be applied when the same or very similar link anchor text is used over and over again and large numbers of reciprocal links are added in a relatively short time. The dangers are made worse by adding reciprocal links to low quality sites or websites which have an unrelated theme. This can lead to a back link over optimization penalty (known as a BLOOP to SEO experts!). a Google Back link Over Optimization Penalty causes a sudden drops in SERPS ranking (often severe). To avoid this problem, reciprocal link exchange should only be used as part of a more sustainable SEO strategy which also builds quality one way links to original website content. Adding reciprocal links to unrelated sites is a risky SEO strategy, as is reciprocal link exchange with low quality websites. To help identify quality link exchange partners we use a simple but effective test - regardless of indicated Page Rank, if you can''t find a website''s homepage in the top 20 of the Google search results (SERPS) when you search for the first 4 words of a site''s full HTML title (shown at the top of the Internet Explorer window) then undertaking reciprocal link exchange with that site may offer few advantages. Don''t forget to check that prospective reciprocal link partners have a similar theme as your homepage too. Paid links on Commercial Directories Some leading online web directories offer paid placement for multiple regions where a link to your website appears on many pages of the directory with keyword optimized anchor text and these links are search engine accessible (I.E. they have no "nofollow" tag). If you have optimized the same keyword elsewhere in your SEO campaign, adding hundreds of links from commercial directories with the same or similar anchor text in a short space of time can cause serious problems. In extreme cases we''ve seen these kinds of directory links trigger a Google filter. Thin Affiliates and "Made for Adsense" sites It''s a well known fact that Google dislikes affiliate sites with thin content and the same applies to "made to Adsense" sites. Always make sure affiliate sites have quality original content if you don''t want to get them filtered out of the search results when someone completes a Google spam report. We have had personal experience of affiliate sites acquiring a Google penalty, so don''t spend time and money on SEO on such sites without the right content. Content Feeds and I-Frames Whilst content feeds (including RSS) are widely used on the web, there is some evidence that pulling in large amounts of duplicate content through such feeds may have an adverse effect on ranking and in extreme cases may trigger a Google penalty. In particular, the use of I-frames to pull in affiliate content should be avoided where possible. Consider the use of banners and text links as an alternative. Same Registrant Domains As Google has access to the WHOIS records for domains and is known to use this information, it is possible that a penalty applied to one website may reduce the ranking of other websites with the same registrant, although most filters only affect one domain. Check Google Webmaster Guidelines Read the Google Webmaster Guidelines and check website compliance in all respects. Since early 2007, Google may alert webmasters via the Google Webmaster Console who they feel might have unknowingly broken their guidelines to advise them that their site has been removed from Google for a set period of time due to breaking one or more of Google''s Webmaster Guidelines. However, blatant spam or significant breaches of Google''s rules will often result in a site being banned, with no Webmaster Console notification. Where notification of a violation of Google''s guidelines is received, it usually encourages the webmaster to correct the problem/s and then submit a Google re-inclusion request (now referred to as a ''reconsideration request'' in Webmaster Tools). From my experience, after this is done the website will usually regain its original ranking in around 14 days, assuming that all violations of Google''s terms and conditions have been resolved. Google Webmaster Tools According to Matt Cutts''s Blog, Google is improving webmaster communication with respect to banned sites and penalties. Google is now informing some (but not all) webmasters the cause of a website ban or penalty, via their excellent new Webmaster Console. In addition, a Google re-inclusion request can be made from the same interface. For this reason, if you''ve been hit by a web site ban or penalty, it is worthwhile signing up for Google Webmaster Tools and uploading an XML Sitemap onto your site and then to check site status in the Google Webmaster Console. This is an easy 15 minute job and may help to identify the cause and fix for the problem! Preparing Your Site for Google Reconsideration Google recently prepared a Google reconsideration video tutorial on how to create a good reconsideration request, including tips on what Google look for when assessing the reinclusion of any website. The video tutorial is presented by actual members of Google''s reconsideration team and is very helpful to any webmaster looking to successfully prepare a reconsideration request. Google SERP Filters There is clear evidence that over-optimizing a single keyword through adding too many back links and site-wide links can result in triggering a Google filter whereby the recipient page of these links no longer ranks in the organic SERP for the keyword being optimized. Affected page/s appear to still be Google indexed and cached. The Google Trust Rank of the website may be slightly affected leading to a ranking reduction for other keywords. Interestingly though, affected websites can retain ranking for other long tail keywords which have not been over optimized, particularly on pages which have not been subject to aggressive link building, but may have one or two decent natural links. One other fact worth noting is that affected pages seem to have high keyword density to the point of being over-optimized. In some cases changes to increase page keyword density for the problem keyword may have been made shortly prior to the Google filter being applied. In the cases observed, the websites still rank for their company name and pages still show in the Google index (using the site:domain.com command). However, picking a sentence of text from the affected page and searching for it in Google yielded no results. It is therefore fair to assume that the filtered page was all but removed from the index as far as its ability to rank - even for long-tail keywords, although it still showed as being Google cached (cache:domain.com/page). To assess whether your website is affected by a Google SERP filter, do a site-wide back link anchor text analysis using Majestic SEO (free) or a paid SEO tool like SEO Moz Links cape and check the spread of keywords used in links to your page look natural. Check your keyword density too excluding Meta tags. Google is tightening up on link spam in a big way; be warned! Check for a Total Google Website Ban If you''ve used unethical black hat SEO techniques your website could be Google banned and consequently totally de-indexed. If your site no longer shows any pages indexed when the site: www.yourdomain.com command is used in Google (and it was previously indexed), then your site may have received the most extreme form of penalty - a total Google ban. Check for possible causes using the free SEO advice contained in our penalty checklist above. Google Penalty Recovery Strategy Recovering from a Google penalty normally involves fixing the cause of the problem and then waiting for Google to remove any over optimization penalties or SERPS filters. To fully recover Google ranking may take around 2-3 months after all website problems are corrected, although we have seen penalty recovery in a matter of weeks following full and thorough resolution of the Google Webmaster Guidelines infringements. The Google algorithm can automatically remove penalties if the affected website is still Google indexed. To check whether a particular website is still Google indexed, refer to our Google indexing page. If your website has been Google de-indexed and lost Page Rank, then you will need to make a Google re-inclusion request. Where the reason for the penalty is clear, it helps to provide details of any changes you''ve made to correct violations of the Google Webmaster Guidelines. The best recovery strategy from any Google penalty is to thoroughly familiarize yourself with Google Webmaster Guidelines and also check the SEO Chat Forum for threads surrounding any recent Google algorithm changes and to evaluate recent changes made to your website prior to the sudden drop in Google ranking. Don''t forget to check your link building strategy as poor SEO often causes Google penalties. Start by removing any reciprocal links to low quality websites, or sites having no relevance to your website theme. Preparing for a Google Re-Inclusion (Reconsideration) Request We recommend you start by watching the Google reconsideration tips video. If your site has been de-indexed due to a Google penalty, correct the problem and then apply to be re-included in the Google index by submitting a Google re-inclusion request from your Webmaster Tools account. More information about this is provided in Google Webmaster Help. Google refer to this process as making a "reconsideration request" which is now submitted from your Webmaster Tools login. How long does site reconsideration take? By submitting a reconsideration request to Google you enter the queue for the manual review process whereby your site is manually checked for violations of Google''s Webmaster Guidelines. This can take several weeks. At the end of the process, an Inbox message is usually sent to the Webmaster to confirm that the reconsideration has been processed. This will be visible by logging into Webmaster Tools and then checking your Inbox under ''Messages''. Gorilla Marketing (Viral Marketing) Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astronautics on-line combined with under market advertising in shopping centres to create the impression of spontaneous word of mouth enthusiasm. Viral marketing is a imitation which is by using social media and other channels of communication spreading the planned content aiming to reach the most efficient and friendly manner to the target audience. Briefly, the idea spread from person to person. Email Marketing E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: * sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * adding advertisements to e-mails sent by other companies to their customers, and * Sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
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